Kellogg School of Management Executive Education states:

New technologies such as automation and artificial intelligence (AI) generate new insights and amplify your team's productivity. Marketers' use of AI is expected to grow more than 50% in the next two years.

 

Use Cases How Chatbots Will Actually Kill Phone and Email Marketing

Enhanced customer satisfaction due to immediate response

Chatbots are providing an immediate response the whole day, every day. Assisting your clients with questions, troubleshooting, tailored information to your customers, promotions and tailored product offers, amongst many more.

  • 15% average increase in Customer Satisfaction Score – CSAT 
  • Happy customers come back – and will tell their friends.
  • Users engaged with personalised insights, +80% Engagement
  • Upto  37% increase in Net Promoter Score (NPS)

1. Enhanced customer satisfaction due to immediate response

Chatbots are providing an immediate response the whole day, every day. Assisting your clients with questions, troubleshooting, tailored information to your customers, promotions and tailored product offers, amongst many more.

  • 15% average increase in Customer Satisfaction Score – CSAT 
  • Happy customers come back – and will tell their friends.
  • Users engaged with personalised insights, +80% Engagement
  • 90% average satisfaction rate with content offered
  • Triple-digit increase in customer satisfaction
  • Double-digit increase in account opening
  • Upto  37% increase in Net Promoter Score (NPS)

Messenger Broadcasts

Messenger bots are an effective way to keep your customers updated and committed to your brand.
You may be asking yourself: how will this help my business? Well, it will help you prioritise leads that have more chance of becoming your customers, and save you money and time on discarding the ones that don´t.

  • With a tailored chatbot integrated to your Facebook Messenger channel, you can send messages to all your subscribers about new deals.
  • People tend to react more to a message rather than an e-mail
  • The click-through-rate for chatbots is x4-10 compared to e-mails.
  • Messenger bots can achieve up to an 80% open rate!

3. People sign up to be contacted

“The lead generation process starts by finding out where your target market “lives” on the web.” – Wayne Davis

While email marketing is producing results, it’s increasingly becoming more expensive to acquire targeted email addresses for your marketing purpose. You have to build a webpage and drive traffic there. Whereas your messenger lives on Facebook, it’s easier and cheaper.Facebook helps you connect with a greater audience, letting you communicate with people that like your Facebook page. So, anyone who likes your page has automatically signed up to receive messages from you.

By the way, creating a Facebook page is free and your audience is already there. No time to waste.

Your Chatbot reside where your customers are

Chatbots are going to change the way marketing will be done in the near future. Today, Chatbots leverage social media facilities to bring brands closer to their customers.

  • Chatbots are quicker and provide a better customer experience
  • Chatbots are always on and are there for the customer
  • Multi-channel solutions increase customer self-service engagement by up to 40%

3. Your Chatbot reside where your customers are

Chatbots are going to change the way marketing will be done in the near future. Today, Chatbots leverage social media facilities to bring brands closer to their customers.

  • Chatbots are quicker and provide a better customer experience
  • Chatbots are always on and are there for the customer
  • Multi-channel solutions increase customer self-service engagement by up to 40%

Saves money

Chatbots can effectively communicate with the customers providing a real-time solution to their queries while increasing conversion rate. Chatbots can handle repetitive queries, while your team members can focus on complex queries optimising your customer service experience.

  • Automation can reduce customer service costs up to 80%
  • With a less than 1-year average break even, an intelligent virtual assistant pay you back fast.
  • An Intelligent virtual assistant is always on, serving a large number of your customers on multiple channels, all at once
  • 50% reduced response times
  • Increases customer self-service engagement by up to 40% with multichannel solutions available across any device

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